CARU and Excelsior Rotterdam Extend Partnership Until 2027

Strong and Long-Term Partnership
What began in 2010 as a shared passion for sport has since grown into a strong and enduring partnership. With this renewal, CARU Containers continues to be a partner not only for the first team and the youth academy, but most importantly for Excelsior Women.
They support the women’s team in various ways, including performance coaching. In doing so, CARU Containers actively contributes to a high-performance environment where players can reach their full potential.

"We are proud to continue our partnership with Excelsior," says Lennart de Bruin. "We believe in the power of football as a unifying force in society. Our support for Excelsior Women is a deliberate choice. We hope our example inspires other companies to also invest in women’s football—not only because it's a beautiful and growing sport, but because it contributes to a balanced and fair sports sector, where equal pay, attention, and recognition are the norm."

Building the Future of Excelsior Together
Daan Bovenberg, General Director of Excelsior Rotterdam, is also enthusiastic about the extension: "CARU Containers has been a loyal and committed partner since 2010. Their support is of great value, not only for the first team but especially for the women’s team and the youth academy. Their investment in all these areas shows they believe in broad, sustainable club development. We are grateful to continue building the future of Excelsior together."

With this extension, CARU Containers remains an important and inspiring force within the Excelsior family. Their logo will continue to appear on the teams’ kits, and the company will stay actively involved in the growth and ambitions of the club—not just as a supporter on the sidelines, but as a proud main sponsor helping to foster equal opportunities, development, and visibility.